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What gets the conversation flowing on social for water companies in the UK?
In the UK, everyday life can often come to a standstill in an instant. Water providers are just one of many utility companies that people rely on day in, day out. So when something out of the ordinary...
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Virgin Media’s billing mishap goes viral on Facebook
Picture this… you’ve just lost a member of your family and you’re grieving. The last thing you need is insensitivity from one of your service providers. This is exactly what happened recently to one...
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The social reaction to the British and Irish Lions line up
At Tuesday lunchtime, many rugby supporters were eagerly awaiting the announcement of the squad for the British and Irish Lions tour of Australia, which gets underway next month. (Image from:...
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Social Media Monitoring for Financial Services
Sentiment Metrics recently took part in a webinar on Social Media Monitoring for the Finance Industry. There were some fascinating debates and lots of practical examples of how banks, credit unions and...
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Poor Customer Service Costs UK Businesses £12 Billion Every Year
Businesses put so much effort into attracting new customers that they often neglect their existing ones. The impact of this is highlighted in new research which estimates that UK businesses lose £12...
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Mancini gets the boot – the social reaction
In the past few weeks, football management in Manchester has shifted dramatically. Firstly the big man in football, Sir Alex Ferguson, announced his retirement after 26 years at Manchester United and...
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Banking on social CRM
Social media and the financial industry… you may think they are like chalk and cheese. However as more and more companies start to bring this new digital technology into their marketing strategies,...
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15 Social Customer Service Statistics
Social customer service would appear to be the fastest growing area of social media. It has huge potential to help brands reduce costs, increase customer retention, avert crises, create brand awareness...
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[Webinar] Social Media Monitoring and Engagement for Utilities
On June 11th Sentiment Metrics is taking part in a webinar on Social Media Monitoring and Engagement for Utilities. Utilities face a specific challenge when it comes to social media. The product is a...
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How to use social media to gain sales leads
Businesses are always striving to find new ways to generate new business and sales leads. One of the most talked about methods at the moment is via social media. However, this must be done with careful...
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